MARIELLE
I designed a 17-slide growth-equity investment deck for MARIELLE, a self-directed Parisian fragrance concept built around a focused collection and direct customer relationships. The presentation connects a DTC-led model and selective wholesale with a proposed €6.5M investment for U.S. entry, retail expansion, and demand generation. Company figures, people, and investment terms are illustrative.
The Challenge
The deck needed to connect an intimate brand proposition with the economics of international expansion. Investors needed to distinguish individual-product margins from blended channel performance, returning orders from buyer retention, and EBITDA profitability from cash generation. Estimated operating results and future assumptions also needed clear boundaries within the funding case.
Design Deliverable
I structured the presentation from the investment snapshot through the brand, collection, and proposed purchase pathway. Channel mix, returning-order share, and product economics establish the commercial model before geographic expansion and cash requirements are introduced. My work covered investor narrative, presentation design, and financial data visualization, linking the proposed €6.5M investment to U.S. launch, selective retail capability, and demand generation through a sequence of operating milestones.
Norelle House
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