LUMÉ
A seed-stage pitch deck for a precision fermentation skincare brand raising $4.5M. Designed with an editorial, scientific aesthetic that mirrors the product's own standard of precision. Every visual decision treated as evidence of the brand, not just packaging for the pitch.
Challenge
"Clean beauty" is a saturated, trust-broken category. The deck had to position LUMÉ not as another clean brand, but as a structural departure from the category itself, making facility-level traceability feel like a technical breakthrough, not a marketing claim.
Solution
Built the opening around a supply-side insight bio-identical actives fell 73% in cost over 36 months, before introducing the trust gap as the real opportunity: 72% of premium buyers would switch for a fully transparent alternative, but no brand offers it. Design direction borrowed from clinical research documentation, annotated figures, facility supply diagrams, specimen-grade typography to make the brand's scientific foundation visible in the deck itself.
LedgerRise